Helping People Think Differently

Ramblings on start-ups, brands, culture and faith.
nuji:

Steve Jobs.
Photo by Norman Seeff.

nuji:

Steve Jobs.

Photo by Norman Seeff.

futuresagency:

Choices for Girls - interactive bus shelter ad by planuk

The ‘C.O.O.L Start-Up Brand Index’ will provide media coverage to the most purposeful, all-rounded, innovative start-ups on the rise.

—Anthony Ogunbowale-Thomas

Why Leaders Thrive in Companies

A company is a culture. A group of people brought together around a common set of value and beliefs. It’s not products or services that bind a company together. It’s not size and might that make a company strong, it’s the culture – the strong sense of values and beliefs that everyone from the CEO to the receptionist share. Therefore, the goal for any company isn’t to hire people who simply have the skill to do the job, but hire people who believe what the company believes.

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